what is irisx?

MENA's Largest UX/UI Event

IrisX is the biggest annual UX gathering.

On March 19-20 2021 online in the safety of your home. Attended by Business Owners, Product Owners, UI and UX designers, Researchers and Students.
Organized by Babel and CairoCHI.

Speakers
Yasmeen Abdrabou
Vice Chairman
CairoCHI
AlSayed Sabry
UX Team lead
SAB Design
Medhat Mekky
UX Consultant
Orange
Rachelle Miller
Senior Product Designer
Philo
Aakanksha Mirdha
Senior Product Designer
Cruise
Matt Schwartz
Head of Design
Sporttrade
Seif Eldin Samer
Chairman
CairoCHI
Amr Ismail
Founder & CEO
Babel
Ahmad Alhuwwari
UX/UI Manager
Orange Jordan
Dr Shaimaa Lazem
Associate Professor
SRTA-City
Abdelrahman Osama
UX Director
Simpleia
Elena Glassman
Assistant Professor
Harvard University
Felix Lee
Co-Founder & CEO
ADPList
Malak Sadek
HCI Researcher
University of St Andrews
Ramy Adel
Product Design Lead
Banque Misr
Soumeya Benghanem
Product Management Lead
VMware
Dr Stephen Brewster
Prof. of HCI at the University of Glasgow
Sherin Wafaai
UX Researcher
Healers & Guides
Prof. Mark Billinghurst
Professor of HCI
University of South Australia
Mariam Y Elshebokshey
Co-founder
nxt.u
Mahmoud Isaac
Senior Product Designer
SWVL
Maha Aly
UX/UI Process Owner
Pixum
Ahmed Ali
Product Design Lead
Staffbase GmbH
agenda
1:00 - 1:30
CairoCHI Introduction
Seif Eldin Samer
Chairman
CairoCHI
1:30 - 2:00
Babel Introduction
Amr Ismail
Founder & CEO
Babel
2:00 - 3:00
Augmented Reality; The Next Twenty Years
Prof. Mark Billinghurst
Professor of HCI
University of South Australia
3:00 - 3:30
Minimum Lovable Product- a Way to Go in Mobile App World
Maha Aly
UX/UI Process Owner
Pixum
4:30 - 5:30
Design With Data Subtitle: For Better Design Decisions
Mahmoud Isaac
Senior Product Designer
SWVL
5:30 - 6:00
Towards Curating a Digitally Material Experience
Malak Sadek
HCI Researcher
University of St Andrews
6:00 - 6:30
UX Challenges in the Arabic World
Ahmad Alhuwwari
UX/UI Manager
Orange Jordan
6:00 - 7:00
UNDER THE HOOD: DESIGN IN THE STARTUP LAND
Felix, Matt, Aakanksha & Rachelle
Mentors
ADPList
11:00 - 12:00
Designing new user interfaces for cars
Dr Stephen Brewster
Prof. of HCI at the University of Glasgow
12:00 - 12:30
At the heart of innovation, design thinking applied.
Ahmed Ali
Product Design Lead
Staffbase GmbH
12:30 - 1:00
Design for how people see, think and feel!
Mariam Y Elshebokshey
Co-founder
nxt.u
1:30 - 2:00
Why UX designers need to speak business
AlSayed Sabry
UX Team lead
SAB Design
2:00 - 3:00
Understanding Users: interviewing 101
Dr Shaimaa Lazem
Associate Professor
SRTA-City
3:00 - 3:30
Building a Culture of Experimentation at Scale
Soumeya Benghanem
Product Management Lead
VMware
4:00 - 4:30
Interfaces that Help Us Refine and Communicate Our Intent to Computers
Elena Glassman
Assistant Professor
Harvard University
4:30 - 5:00
Everything looks the same
Ramy Adel
Product Design Lead
Banque Misr
5:00 - 5:30
Self-Compassion for Designers
Sherin Wafaai
UX Researcher
Healers & Guides
5:30 - 6:00
UX is it a process or a mindset 🤔
Abdelrahman Osama
UX Director
Simpleia
Former Speakers & Attendees come from Brands such as

Google, FX PAL, Orange, Vodafone, Etisalat, SWVL, Vezeeta, Noon Academy, ITWorx, Espace, B.TECH, Raisa Egypt, Robusta Studio, WideBot, ... and much more.

testimonials

They said about IrisX

"Everything was on topic with experience design and represented the complicated collection and breadth of what that means. "
DR. DAVID A. SHAMMA​​
SENIOR RESEARCH SCIENTIST AT FXPAL​
"The event was very much worth attending. So many good conversations."
DR. ELIZABETH CHURCHILL
UX DIRECTOR AT GOOGLE
Tickets
Early Bird
100 EGP
NOT available
Until 5th of March
Regular
200 EGP
GET TICKET
Until 18th of March
WHO ARE WE?

CairoCHI is an ACM SIGCHI Chapter, a specialized group that focuses on better designed information interactive products.

SIGCHI groups are part of the ACM (Association for Computing Machinery) that provides various sources to its 75,000 members around the world.

Babel is a brand consultancy, design and media production studio that has representation in Egypt, USA, UAE, and Libya. We empower brands and help businesses flourish all over the world. We always feel that we have a big role in building a better creative community in the MENA Region.

Our team

Team of creatives driven by passion and ambition.

02

Our core team has a large experience in the branding and business field to achieve the best results for our clients, working with one of the bests artists and strategists in the region.

Alessandra Mylo
Product Designer
Gary Fischer
Founder & CEO
Fabio Delgoro
Product Manager
Greta Baumbach
Marketing Expert
Community partners