BMC Almasrya is a leading Egyptian manufacturer of advanced composite manhole covers and rain grills. With innovative in-house engineering and facilities in Alexandria, they have been producing high-quality, customized solutions since 2005. Their ambition was to elevate their brand to compete nationally and globally.
We collaborated closely with executive teams across business development, sales, and PR to understand market goals. Through research and strategic repositioning, we upgraded the full brand ecosystem while preserving key logo elements. We then built a new visual identity and communications system tailored for growth. Our work included fresh product, team, and facility photoshoots that reflect the brand’s engineering excellence. We produced motion graphic videos to support international marketing initiatives, and designed a modern website featuring products, company info, a blog, and careers, aligned with the renewed strategy.
The transformation delivered a stronger identity that reflects BMC Almasrya’s leadership in engineering innovation. From strategic foundations to daily communication, the brand now communicates its value clearly and confidently to partners, clients, and international markets.
Lasting Impact
The refreshed brand empowered BMC Almasrya to compete on a global level, attracting new opportunities and strengthening credibility in industrial markets.
Purposeful Wrap Up
This project highlights how thoughtful strategy and distinct design elevate real-world impact. The brand is now fully equipped for the growth ahead.
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(2017-2025©)
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