Internal reference · Updated April 2026

AIaccelerates.Humansdecide.

AI is embedded in how we think, produce, and deliver — not as a replacement for craft, but as a multiplier for a lean team operating at scale. We use it deliberately: to lift output quality, kill repetitive work, and free time for creative judgement.

Scroll to explore
Perplexity+NotebookLM+Claude+Relume+Lovable+Google Stitch+Nano Banana+Veo 3+Webflow MCP+Claude Code+Perplexity+NotebookLM+Claude+Relume+Lovable+Google Stitch+Nano Banana+Veo 3+Webflow MCP+Claude Code+
0×Faster project kickoff
0+Clients delivered
0AI tools in active rotation
0Disciplines, one studio
The new pipeline

One project. Six stages. Ten tools.

Drag horizontally. Each stage lights up its toolset.

01

Research & intelligence

Market positioning, competitor analysis, audience studies. Data and citations before any creative direction.

PerplexityNotebookLM
02

Strategy & brief

Rough notes and call summaries become structured creative briefs. Sharper framing, faster, before kickoff.

ClaudeNotebookLM
03

Sitemaps & wireframes

Site structure and page-by-page wireframes generated, then refined by hand. Days of grunt work, gone.

RelumeClaude
04

Design & prototype

Interactive prototypes for client buy-in before a pixel is committed. Cheap iteration, expensive output.

LovableGoogle Stitch
05

Generative media

Image and video assets generated to brief, refined to brand. Stock libraries, retired.

Nano BananaVeo 3
06

Build & ship

Webflow CMS, components, and code-level automation — driven directly through MCP and Claude Code.

Webflow MCPClaude Code
The new pipeline

One project. Six stages. Ten tools.

Drag horizontally. Each stage carries its own toolset.

01

Research & intelligence

Market positioning, competitor analysis, audience studies. Data and citations before any creative direction.

PerplexityNotebookLM
02

Strategy & brief

Rough notes and call summaries become structured creative briefs. Sharper framing, faster, before kickoff.

ClaudeNotebookLM
03

Sitemaps & wireframes

Site structure and page-by-page wireframes generated, then refined by hand. Days of grunt work, gone.

RelumeClaude
04

Design & prototype

Interactive prototypes for client buy-in before a pixel is committed. Cheap iteration, expensive output.

LovableGoogle Stitch
05

Generative media

Image and video assets generated to brief, refined to brand. Stock libraries, retired.

Nano BananaVeo 3
06

Build & ship

Webflow CMS, components, and code-level automation — driven directly through MCP and Claude Code.

Webflow MCPClaude Code
Section 02 — The Pipeline

From brief to ship, AI activates at every stage.

Scroll horizontally. Six stages, ten tools, one continuous craft loop.

01

Research & Discovery

Market signals, audience truths, and competitive positioning collapse from weeks to hours.

  • Perplexity
  • NotebookLM
  • Claude
02

Strategy & Brief

Raw notes become structured proposals, creative briefs, and naming territories ready for review.

  • Claude
  • NotebookLM
03

Wireframes & Architecture

Sitemaps and low-fidelity flows generate in minutes, then get sharpened by senior designers.

  • Relume
  • Google Stitch
04

Concept & Prototype

Multiple directional options surface fast. We pick the strongest signal and develop it with intention.

  • Lovable
  • Google Stitch
  • Nano Banana
05

Production

Image and motion assets, scripts, voiceovers, microcopy — produced in parallel, reviewed by humans.

  • Nano Banana
  • Veo 3
  • Claude
06

Build & Maintain

Webflow CMS, scripts, and continuous maintenance handled with AI-assisted dev workflows.

  • Webflow MCP
  • Claude Code
Section 02 — The Pipeline

From brief to ship, AI activates at every stage.

Scroll horizontally. Six stages, ten tools, one continuous craft loop.

01

Research & Discovery

Market signals, audience truths, and competitive positioning collapse from weeks to hours.

  • Perplexity
  • NotebookLM
  • Claude
02

Strategy & Brief

Raw notes become structured proposals, creative briefs, and naming territories ready for review.

  • Claude
  • NotebookLM
03

Wireframes & Architecture

Sitemaps and low-fidelity flows generate in minutes, then get sharpened by senior designers.

  • Relume
  • Google Stitch
04

Concept & Prototype

Multiple directional options surface fast. We pick the strongest signal and develop it with intention.

  • Lovable
  • Google Stitch
  • Nano Banana
05

Production

Image and motion assets, scripts, voiceovers, microcopy — produced in parallel, reviewed by humans.

  • Nano Banana
  • Veo 3
  • Claude
06

Build & Maintain

Webflow CMS, scripts, and continuous maintenance handled with AI-assisted dev workflows.

  • Webflow MCP
  • Claude Code
Section 02 — The Pipeline

From brief to ship, AI activates at every stage.

Scroll horizontally. Six stages, ten tools, one continuous craft loop.

01

Research & Discovery

Market signals, audience truths, and competitive positioning collapse from weeks to hours.

  • Perplexity
  • NotebookLM
  • Claude
02

Strategy & Brief

Raw notes become structured proposals, creative briefs, and naming territories ready for review.

  • Claude
  • NotebookLM
03

Wireframes & Architecture

Sitemaps and low-fidelity flows generate in minutes, then get sharpened by senior designers.

  • Relume
  • Google Stitch
04

Concept & Prototype

Multiple directional options surface fast. We pick the strongest signal and develop it with intention.

  • Lovable
  • Google Stitch
  • Nano Banana
05

Production

Image and motion assets, scripts, voiceovers, microcopy — produced in parallel, reviewed by humans.

  • Nano Banana
  • Veo 3
  • Claude
06

Build & Maintain

Webflow CMS, scripts, and continuous maintenance handled with AI-assisted dev workflows.

  • Webflow MCP
  • Claude Code
Section 03 — The Stack

Ten tools, one craft.

Each tool earns its place. Hover to see how we use it.

Research/01

Perplexity

Live, cited research and competitive analysis before any project moves into design.

Knowledge/02

NotebookLM

Project briefs, studies, and stakeholder notes synthesised into shared team memory.

Writing & Strategy/03

Claude

Proposals, creative briefs, naming, scripts, microcopy — drafted, sharpened, reviewed.

Wireframes/04

Relume

Sitemaps and structural wireframes generated fast, then refined by senior UX.

Prototype/05

Lovable

Functional clickable prototypes for early validation, before pushing into production.

Prototype/06

Google Stitch

Rapid UI exploration that gives the team multiple directions to react against.

Image/07

Nano Banana

Image generation and visual concepts produced as starting points for our designers.

Video/08

Veo 3

Motion concepts and video drafts that feed into our production pipeline.

Webflow/09

Webflow MCP

Direct AI access to CMS, components, and pages — building and maintaining at speed.

Engineering/10

Claude Code

Development workflows, automation scripts, and the brain behind this very page.

Section 03 — The Stack

Ten tools, one craft.

Each tool earns its place. Hover to see how we use it.

Research/01

Perplexity

Live, cited research and competitive analysis before any project moves into design.

Knowledge/02

NotebookLM

Project briefs, studies, and stakeholder notes synthesised into shared team memory.

Writing & Strategy/03

Claude

Proposals, creative briefs, naming, scripts, microcopy — drafted, sharpened, reviewed.

Wireframes/04

Relume

Sitemaps and structural wireframes generated fast, then refined by senior UX.

Prototype/05

Lovable

Functional clickable prototypes for early validation, before pushing into production.

Prototype/06

Google Stitch

Rapid UI exploration that gives the team multiple directions to react against.

Image/07

Nano Banana

Image generation and visual concepts produced as starting points for our designers.

Video/08

Veo 3

Motion concepts and video drafts that feed into our production pipeline.

Webflow/09

Webflow MCP

Direct AI access to CMS, components, and pages — building and maintaining at speed.

Engineering/10

Claude Code

Development workflows, automation scripts, and the brain behind this very page.

Section 04 — The Multiplier

A brand identity sprint, before and after.

Same scope, same craft bar. Different operating system.

Before AI21days
  • Research & competitive audit5 days
  • Strategy & brief3 days
  • Concepts & iterations7 days
  • Production & rollout6 days
With AI4days
  • Research & competitive audit0.5 day
  • Strategy & brief0.5 day
  • Concepts & iterations2 days
  • Production & rollout1 day

Humans still decide. AI just removes the friction in between.

Section 05 — The Network

Not a stack. A constellation.

Tools talk to each other. Insights compound. The graph below pulses in real time.